The Challenge
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Market headwinds and event shifts created uneven demand and pricing pressure.
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Listings had gone static; search visibility slipped in softer weeks.
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Risk of “fire-sale” rates to chase occupancy, harming RevPAR.
The Solution
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Hyper-local pricing cadence: Daily overrides around concerts, conferences, and last-minute city breaks.
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Listing refresh: New cover-photo order, amenity tagging, and keyword inserts to lift search visibility.
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Floor-price discipline: Automated rules prevented race-to-the-bottom pricing during dips.
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Lightweight access: Guest-level Booking.com access (property info + performance only; no guest data).
The Results
Engagement start: Week 1 of March 2025
Performance vs. Budapest Market (YoY):
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March: Market −16% vs Pilot −7% → +9 pp out-performance
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April: Market +11% vs Pilot +19% → +8 pp
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May: Market +2% vs Pilot +8% → +6 pp
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June: Market −11% vs Pilot 0% → +11 pp
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July*: Market −25% vs Pilot −14% → +11 pp
Net effect: 5/5 months above market, avg +9 pp despite calendar shifts.
*F1 moved out of July in 2025.
Why it matters for new partners
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Resilience: We cushion downturns (July decline nearly halved).
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Amplification: We turn tailwinds into bigger gains (April +11% market → +19% client).
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Speed: Impact shows within the first 30 days.
Next steps
Add RevTech as Guest user in Booking.com (Property info + Performance). We’ll establish the YoY baseline and start a 30-day pilot.
